How To Create Your Own TV Network

June 23, 2010

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This is an amazing time for the entertainment industry. The transition to digital media has opened up scores of possibilities for almost anyone to become a “star” at some level. Of late I have become fascinated with the development of web enabled TV and how it could empower independent media in new ways. In a […]

Indie Artists: Where Your Music Needs To Be, Today and Tomorrow

June 5, 2010

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The biggest challenge facing indie artists today is really the same one as always, exposure.  At first the web seemed to be the solution to that problem in and of itself but as things have evolved over the last 10 years or so it’s become obvious that the web is only a tool.  A very good […]

Indie Film And The Transition To TV: A New Income Model

June 3, 2010

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  We are currently in the midst of an amazing time for independently produced media of all types.  The Internet brought with it the ability to distribute music, film and books to the world audience, or at least that part of the audience that is connected to the web.  The opportunity’s are endless and the […]

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Turning your street team into a sales team

May 2, 2010

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  I think that the title of this chapter summarizes the intent of social media as applied to its role in the distribution of your product.  Seeing it that way brings to mind walking through Times Square and running into people selling CDs by a local hip hop artist.  Isn’t that pretty much the definition […]

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Laying out the tools

April 12, 2010

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After listening to people talk endlessly about specific, somewhat limited, promotional methods such as working your social network like an encyclopedia salesman to achieve whatever it is you achieve through that I thought I’d kind of step back and start from the beginning. If you want to be realistic about it the major labels/studios found […]

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Distribution

April 9, 2010

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  I suppose that I should talk a little bit about distribution before we get into marketing.  After all, if you have no way to get your material in front of an audience it doesn’t make much sense to market it. I created my Indie Media Show as an experiment in distribution. I was fascinated […]

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Your Indie Media Business Plan

April 8, 2010

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    When you set out to get funding for a film how much money do you build into that funding for marketing and promotion? Probably not very much. Possibly none. Why? Because most people start their entertainment business with the idea of being into product development only. It is like a company that makes […]

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