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Thoughts and news on indie media
How To Create Your Own TV Network
This is an amazing time for the entertainment industry. The transition to digital media has opened up scores of possibilities for almost anyone to become a “star” at some level. Of late I have become fascinated with the development of web enabled TV and how it could empower independent media in new ways. In a […]
Posted in: entertainment business
Indie Film And The Transition To TV: A New Income Model
June 3, 2010
We are currently in the midst of an amazing time for independently produced media of all types. The Internet brought with it the ability to distribute music, film and books to the world audience, or at least that part of the audience that is connected to the web. The opportunity’s are endless and the […]
Posted in: Uncategorized
Turning your street team into a sales team
May 2, 2010
I think that the title of this chapter summarizes the intent of social media as applied to its role in the distribution of your product. Seeing it that way brings to mind walking through Times Square and running into people selling CDs by a local hip hop artist. Isn’t that pretty much the definition […]
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Laying out the tools
April 12, 2010
After listening to people talk endlessly about specific, somewhat limited, promotional methods such as working your social network like an encyclopedia salesman to achieve whatever it is you achieve through that I thought I’d kind of step back and start from the beginning. If you want to be realistic about it the major labels/studios found […]
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Distribution
April 9, 2010
I suppose that I should talk a little bit about distribution before we get into marketing. After all, if you have no way to get your material in front of an audience it doesn’t make much sense to market it. I created my Indie Media Show as an experiment in distribution. I was fascinated […]
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Your Indie Media Business Plan
April 8, 2010
When you set out to get funding for a film how much money do you build into that funding for marketing and promotion? Probably not very much. Possibly none. Why? Because most people start their entertainment business with the idea of being into product development only. It is like a company that makes […]
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Promoting Indie Media: Getting Started
April 6, 2010
Whether you are taking the do it yourself route in distributing your music or film by choice or by necessity really makes no difference. But how you do it, right from the beginning, makes all the difference. I was formally introduced to the modern version of the Renaissance that is going on now in entertainment […]
Posted in: entertainment business
The Inde Channel Blog 
June 23, 2010
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